This vehicle wrapper advertising a local Mexican restaurant seems to be saying “Eat at Fonda La Meche or an Aztec warrior will sacrifice this comely virgin to the Gods of Chimichanga!”
I know we just started this blogatory adventure together but I really need to make a brief point…Before you start sending me irate missives, yes, I know that Chimichangas are an intensely caloric foodstuff invented by an American chain restaurant meticulously themed and heavily branded as “authentic Mexican.” I just like to say the word, Chimichanga, because it puts a smile on my face.
Further, I know there are no Chimichangan gods in either Aztec, Mayan, Greek, Roman, Islam, Pagan, Wiccan, Hindu, Buddhist or Judeo Christian mythos.
However, I’m not so sure about the Confuciusts. I did a quick Google search of the words “Confucius” and “Chimichanga” and found this doozy:
…a beautiful mountain, reaching to the heavens, no matter how highly piled with delicious meat, beans, rice and cheese, so delicately wrapped in a tortilla by skilled hands as gentle as a lazy stream in the late afternoon sun, cannot fill the empty valley of your soul and will wrap you in a blanket of goo that will slowly drown your very essence much like the sour cream and melted cheese smothering the delicious Chimichanga
- Confucius, Chinese Thinker and Social Philosopher, 482 BC
Now, let’s get back back to my point. Fear is a powerful motivator. I’m just not sure it’s the best way to sell a $8.99 lunch special.
Local advertising is a difficult game. Budgets are tiny. ROI is paramount and Client emotions run very deep. But if you can make the case, your idea passes the sniff test, you can most likely make it happen. As a result, trial and error gets fast tracked and everyone quickly learns what it takes to get customers through the door…and if you get it wrong I’m pretty sure that an Aztec Warrior will let you know your fate.
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